Consulting Services

Entrepreneurial Practice – Scalability & Sustenance

Mid-sized companies in India have been the growth drivers to the economy and continue to be the prime-mover in the economic progress of a 'nation on an overdrive'

P3 – People, Processes and Performing Culture

P3 – People, Processes and Performing Culture, are today an inseparable part of any organizational success story, where the collective matrix has played a catalytic role in sustainable value creation.

Brand Management & Strategic Planning

Learning's from Brand Management, evolved over a period of time, manifests in itself how through effective brand management some of the most successful..

Expand in India and South Asia

Indian sub-continent, true to its nature – colourful, youthful and vibrant – has emerged as one of the most preferred destinations globally to expand your business,

Financial Management Advisory Services for SMEs and Start-ups

After two decades of reforming policy, building and developing the multi-sector market economy, Small and Medium Enterprises (SMEs) in India have developed..

Public Affairs

Public Affairs is today often referred to by the industry as the next level of Public Relation and has over the past decade gained recognition as a key function to effectively communicate,

Entrepreneurial Practice – Scalability & Sustenance

Mid-sized companies in India have been the growth drivers to the economy and continue to be the prime-mover in the economic progress of a 'nation on an overdrive'

Scalability coupled with sustainable strategies is imperative for mid-sized companies in present day dynamic business environment, where the emergence of new economic world order has put to test both the developed and developing economies, alike.

Drawing a long-term perspective with a curative approach is critical to address new business realities, beckoning industry practitioners to envisage the difference between short-term gain and long term growth.

Enterprise Practice is directed towards creating a value to small and mid-sized companies, which are largely owner-driven businesses, by collaborating with them in their sustainability and growth agenda.

Key focus areas lie on following:

  • Managing relationship at the Core; Organizational Dipstick and Diagnostic.
  • Business Advisory involving key stakeholders at the Promoter Level.
  • Structured service offerings, upholding convergence to end objective.
  • Business development by getting advisory functions to work with client's team across functions.

Our Approach at Work

  • Evolve relevant work solutions, holistic in nature involving multi-disciplinary approach.
  • Forge enduring relationships, emanating from a structured communication involving systematic thought process.
  • Hold interactive with Promoters to address specific issues confronting their businesses.
  • Back to Basics approach with Promoters; evolving 'White Board Strategies' at every level while performing need-gap analysis on issues pertaining to:
    • - Core Strategy
    • - Capability Mapping
    • - People, Processes and Work Ethos
    • - Capability Mapping
    • - People, Processes and Work Ethos
    • - Metrics – Business Performance Measurement
    • - 360 degree Brand Management and Strategic Planning
    • - Business Modelling and Operational Excellence
    • - Capital Structure and Funds Management
    • - Tax Efficiency
    • - IT Capabilities
    • - Comprehensive CRM
    • - Corporate Social Responsibility
  • Customized Approach to help client reframe competitive landscape in relevant industry, identify and map new growth opportunities, explore alternate revenue streams, besides developing a sustainable culture for innovation.

P3 – People, Processes and Performing Culture

P3 – People, Processes and Performing Culture, are today an inseparable part of any organizational success story, where the collective matrix has played a catalytic role in sustainable value creation.

Building an HR function that aligns to business needs at strategic level, identifying/developing human capital is vital and integral towards implementation of broader Human Capital strategy.

Key offerings in the practice are:

  • Talent Development
  • Organization Design and Development
  • Diagnostic and HR Restructuring
  • Behavioural Studies and Change Management

Talent Development

Acquisition and nurturing of human capital to meet the strategic goals of an organization is important, more so to help meet the needs of a changing and complex market.

We focus on following:

  • - Skill-set mapping and human capital strategies
  • - Training and Development
  • - Identifying/Grooming 'Leadership Pipeline'
  • - Succession Planning
  • - Retention and Mentoring

Organization Design and Development

Conceptualizing, implementing and integrating organizational structures, processes and systems to deliver performance, to meet strategic intent and single overriding objective of a business entity.

Our deliverance is focused on following:

  • - Organizational Design to meet specific industry requirement
  • - Organization's Capability Mapping
  • - Developing emotional competences at workplace
  • - Change Management – culture and work ethos
  • - Performance Evaluation , Rewards and Recognition

Diagnostic and HR Restructuring

Business entities today struggle with varying levels of attrition, where retaining talent pool has become a challenge, for reasons both internal and external.

Our approach is governed by following:

  • - Concern validation study
  • - Organizational dipstick
  • - HR Audit
  • - HR Process Restructuring
  • - Strategic HR and Evaluation of HR Process
  • - HRM Implementation

Behavioural Studies and Change Management

Devising strategies catalytic to successful implementation of change warrant an in-depth understanding of people and their behavioural response to change, when change essentially impacts strategy, structure, processes and technology

Our focus, as part of behavioural studies is on following:

  • - Readiness assessment for change
  • - Organization's vision and need for change
  • - Alignment of Top Management
  • - Varied stakeholder's engagement
  • - Resource alignment & HR preparedness
  • - Sustaining change
  • - Effective Communication
  • - Management of entire 'Change Process'

Brand Management & Strategic Planning

Learning's from Brand Management, evolved over a period of time, manifests in itself how through effective brand management some of the most successful brands are managed globally and the way brand equity is built.

Needless to say, what stands behind a brand is an 'unspoken promise of value', the reasons, perhaps, consumers flock to some brands and ignore others. Thus, only a competent brand management system can create a successful brand.

Our approach in the practice relates to following:

  • - Brand Strategy to be driven by 'differentiation' and sustained consumer appeal.
  • - Strategic planning to follow a strategic intent which culminates in high impact and focused brand building exercise.
  • - Strategic Public Relations, structured at defined target audience and key influencers, approached through media and PR agencies.
  • - Cross Linkages – constantly endeavour to add value to the organizations by establishing mutually beneficial collaborations with brands that are a perfect match to the hygiene.
  • - Promoting the brand using different facets of marketing – strategic PR, visual and print media, outdoor presence and events.
  • - Customized approach is critical while catering to specific industry requirement.

Key offerings in the practice are:

  • Market Research, quantitative and qualitative, through contracted agencies
  • Evaluation of key research findings and integration of outcomes to help strategic decision-making.
  • Brand creation and sustenance, following strategic brand management process
  • Consultancy on 360 degree integrated communication pertaining to following:
  • 1. Brand Strategy
  • 2. Marketing Communication
  • 3. Retail Solution
  • 4. Web Design/Development
  • 5. Media Planning
  • 6. Strategic Public Relations (PR)
  • 7. Cross-Linkages
  • 8. Special Events

Expand in India and South Asia

Indian sub-continent, true to its nature – colourful, youthful and vibrant – has emerged as one of the most preferred destinations globally to expand your business, to live and make history amidst a zestful population of more than a billion, embarked on a journey to drive and sustain change.

India, known for being one of the most stable democracies, brings with it the challenges of a 'nation in transition', at one end being seen as future growth driver to world economy and at the other end being viewed critically, as to how a nation sustains an envisioned change, mobilizing tough initiatives for an inclusive growth, in a world struggling under a contagion of perceived recession.

Whichever way the matrix unfolds, India, as gateway to South Asia as a region, holds promise and beckons the finest industry practitioners in the world to play a catalytic role and equally benefit from a 'nation on an overdrive'.

Scope of Engagement

You can engage with us to provide following services:

  • Consultancy
  • - Market entry strategy with researched inputs
  • - Knowledge Partnership
  • - Business Start-up: Procedural compliance & Legal Advisory
  • - Talent Acquisition, Retention and Mentoring
  • - Strategic Brand initiative and Entry-level Marketing Services
  • Trading Platform – Plug n Play Services pertaining to Administration, Logistics and Infrastructure, where we take care of all administrative and operational aspects of your venture into India.

    The cost of setting up entire infrastructure is indeed capital intensive for a professionally managed and operationally successful business model, more so in India, characterized by expanse of its geographic spread and diversity across regions. The entire exercise is commercially viable post achievement of a sizeable turnover, which usually is out of reach for any new business initially.

    Our qualified pool of professionals (administrative staff, accountants and tax advisors, book keepers, experienced logistic work group and IT experts) ensure dextrous handling of all processes and aspects of your business in India, that you choose to entrust in our hands. This leaves you with all the time to strategize your business in India, the way envisaged.
  • Business Alliance - Indian Affiliate/Trade Partner
  • - Industry-specific customized initiative, researching on partner profiling – short-listing profiles of select industry partners to forge business alliance as Indian affiliate/trade partner to the parent company.

Financial Management Advisory Services for SMEs and Start-ups

After two decades of reforming policy, building and developing the multi-sector market economy, Small and Medium Enterprises (SMEs) in India have developed and contributed by creating employment, increasing GDP, and raising the volume of exports.

However, SMEs have found difficulties on the way of development due to lack of management experience, lack of financial resources, and uncertainty within the business environment.

As a result, SMEs often faced obstacles during their operations which in many cases have led to foreclosure of businesses. Therefore it is important to understand what the "Right Course" is. Often management firms have advised stereotype models, which have more often proved disastrous for the organization globally. So what was wrong?

  • 1. Lacking in scientific and standardized financial strategies
  • 2. Neglecting strategic environmental analysis and unreasonable strategic financial goals
  • 3. Reducing the role of budgeting in strategic financial implementation
  • 4. Issues in enterprise's financial management
  • 5. Rigid Management ideas and Poor quality of managers
  • 6. Lacking independent financing systems
  • 7. Incomplete Internal control systems

Small enterprises are very different from large ones in the area of financial borrowing, lack of long-term debt finance and different taxation provisions. Increasingly it has been accepted now that the biggest challenge for any SME is to have a proactive financial planning and management. The mantra now is "One Model does not fit all", as every SME is different.

What is the Key to Financial Management?

Financial planning:

A plan to ensure that enough funding is available at the right time to meet the needs of the organization for short, medium or long-term capital.

How we help our clients:

  • Strategy - Identifying Relevant choices
  • Forecasting - need to focus on the long-term economics of the business.
  • Suggestions for flexibility in the plan to adapt to changing situations.
  • Building financial planning models to help them explore the consequences of alternative financial strategies.

Financial control:

Seek to assess whether the plan put forward meets the objectives of the organization under reckoning

How we help our clients:

  • Implementation of strategies and integration of finance function and systems
  • Assess key inputs for Process and Performance enhancement
  • Cash and Working Capital Management
  • Meeting time to time financial requirement through structured

What We Do

  • Establishing right financial goals and firm strategic sense
  • Adopting budget control to ensure effective implementation of financial strategies
  • Creating favourable strategic financial environment and emphasizing environmental analysis
  • Establishing financial crisis early warning systems to control financial risks

Public Affairs

Public Affairs is today often referred to by the industry as the next level of Public Relation and has over the past decade gained recognition as a key function to effectively communicate, highlight a subject or an issue / a set of messages or even, in some situation, help restore reputation for an organization, an association / industry body or even an individual within a set of stakeholders that are or can be key to communicating core and support messages to an internal as well as an external target audience.

In today's society and age, communication needs to be consistent with a specific vision, mission and philosophy. In this regard, a Public Affairs campaign can effectively perform the following roles and function:

  • Ensure that consistency in thought, knowledge, action, belief and commitment can be effectively communicated to a desired target audience.
  • Help dispel myths/ misconceptions on a subject, an idea, a thought or even a full scale outreach campaign involving diverse communities and stakeholders.
  • Effectively sensitize specific target groups / influence groups on the efficacy and credibility of a message / set of messages and address gaps in perception, if any.
  • Decide on the timing, relevance and topicality of a subject, a message or even a desired campaign and create resources that can deliver on a specific mandate.

Depending on the nature, size, scale and directives of a specific project or a campaign, public affairs today deals with a wide array of stakeholders namely Government / Government agencies, Media Communications, Issue management, Corporate and Social responsibility, information dissemination and strategic communications advice and counsel on a case to case basis.

In that sense, it integrates :

  • Various faculties of communication.
  • Maps tools that can influence correct or calibrate opinion, including public opinion.
  • Creates and executes a way forward and plan.
  • Talent Acquisition, Retention and Mentoring.
  • Puts desired metrics in place to map efficacy and progress.

In today's parlance of Communication, even strategic counsel is widely acknowledged to be within the ambit of Public Affairs.